• Future of 3D film will also feature on agenda of Abu Dhabi Film Commission Conference Abu Dhabi, October 4, 2010: Abu Dhabi Film Commission will hold a session for industry representatives from across the region to debate the strategies necessary to ensure a solid roadmap for the development of the Middle East film industry during The Circle Conference next week. In particular, panels will discuss the business models and content creativity changes needed to ensure growth in consumption, as people look to mobile and small screen content. 3D film will also be discussed in a session to be led by Sir William Sargent, CEO of Frame Store, and will discuss the landscape and opportunities of 3D production in both film and TV, and the challenges and opportunities it poses. Among the panellists Khalid Al Muharraqi, head of a 3D studio in Bahrain, will be speaking, along with Angus Cameron, a 3D expert from Vision 3; Hasan Sayed Hasan, head of twofour54 intaj and Douglas Merrifield, Executive Producer at Paramount. The programme will also feature discussions on the need to reshape creativity and business models to meet the needs of viewers using mobile and small screens to consume media. Ferhan Cook will lead the discussion and will be joined by Maitha Al Mehairbi creator of webisode Jirfah “Cinamon”, Katia Saleh from Shankaboots, John David Heinson, CEO of Bunnygraph entertainment, and Saleh Alnobani, CEO of Vertex Animation Studio FZ-LLC. The session will discuss how stories are being told through the small screen, in particular mobile, and the impact this has on the creator’s vision, and critically on business and monetisation models. To register for The Circle Conference and for more information log on to www.film.gov.ae. The 2010 Circle Conference is being held concurrently with the opening of Abu Dhabi Film Festival, which takes place from 14 – 23rd October, 2010. -END- For more information about Abu Dhabi Film Commission please contact: Marcelle Aleid, ADFC Head of Marketing & Communications Marcelle@film.gov.ae / Marcelle.aleid@adach.ae Tel +9712- 4012715 Fax +9712- 4011701 Orna Theboul Orna.Theboul@capitalmsl.com +971 50 100 6775/ +971 04 367 6164 NOTES TO EDITOR Abu Dhabi Film Commission is an initiative launched by Abu Dhabi Authority for Culture and Heritage in January 2009 with an objective of assisting the development of the Film and TV industry in Abu Dhabi, nurturing of new talent and contributing to the promotion of Arab culture through film. www.film.gov.ae The Circle Conference, October 13-15, 2010 Abu Dhabi Film Festival, October 14-23, 2010 for more info visit www.abudhabifilmfestival.ae